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WeWork Case Study

The Great ReturnIndia's office-goers are returning to work demanding better cleaning and hygiene standards. This is how Reckitt Pro Solutions helped We Work deliver cleanliness and confidence at its offices and shared workspaces.The challengeWe Work India has 36 locations across 6 cities1. Its business owners and members wanted to know that cleaning and hygiene would be top priorities as they returned to work.92%of Indian workers said they were extremely or somewhat concerned about germs in shared workspaces284%of workers said they would feel much safer returning to work with special protocols in place385%expected an increase in germ protection actions in their workspaces465%believed a germ-free
environment has an impact on productivity5The solutionBy partnering with Reckitt Pro Solutions, WeWork was able to roll out a 4-pillar approach to cleaning and hygiene.88 yearsLeveragedof product researchDevelopedstaff training andcleaning protocolsProvided familiar,trusted cleaning productsDriving awareness ofnew cleaning and hygiene standardsDettol Pro Solutions has helped with the practical implementation of cleaning processes and provides branded products WeWork members already know and trust. The partnership also includes communication to make sure everyone understands and has confidence in the new measures.Signs of assuranceIn Your OfficeShared equipment such as printers, scanners and desksOn ArrivalDoors, lobbies and reception areasAt Your DeskPersonal protection kitsTo Your FloorElevators and escalators76%said partnering with Reckitt improved their perception of WeWork687%said a brand partnership with Reckitt would positively impact their choice of office7Partner with India's #1 antiseptic liquid brand94 global research labs including 1 in india888 years of experience from virology to pharmaceutical microbiologySet new hygiene standards for your workplaceHelp your teams feel confident, protected and valued1. https://wework.com/en-GB/locations/6. Dettol Partner Idea Screener, Zappi, August 2020, India2. Dettol Strategic Partnership Research by Hauser and Associates, Inc, June 2021, India7. Dettol Strategic Partnership Research by Hauser and Associates, Inc, June 2021, India3. A conversation with Office Workers, Remesh Report 20208. Internal data source4. A conversation with Office Workers, Remesh Report 20209. As per Kantar, Worldpanel Division, India (Household Purchase Panel) volume sales data in antiseptic liquid category for the period Jul 2020- Jun 20215. A conversation with Office Workers, Remesh Report 2020
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